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| Three premium country living magazines. One combined buy. |
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| WHO ARE BIG COUNTRY READERS? |
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| More than half the population in the prosperous and rapidly growing regions served by Big Country Magazines are newcomers to the countryside. · They've brought their discerning urban tastes with them, and they're redefining what it means to live in the country. · Residing within a one- to two-hour drive to Toronto and the International Airport, and plugged into global enterprise from their home-offices, they've captured the best of both worlds. |
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With a strong investment in enhancing their lifestyle, they've deliberately traded city lights for spacious landscapes and picturesque towns such as Creemore, Caledon, Cobourg and Collingwood. · Demographically, the permanent residents, commuters, weekenders and visitors drawn by the regions' rich cultural and recreational activities are affluent, educated and active 35- to 65-year-olds who bring sophisticated city style and expectations to small-town and country living. |
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Whether they live in executive estates, condos, chalets or refurbished heritage farmhouses, their residences are their base of operations - expansively blending indoor and outdoor living and entertaining. And making the value of their real estate second only to Toronto's. · With their active and involved social and recreational life, the exurbia phenomenon is a marketer's dream. |
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